The connection between doing business and the constantly increasing tempo of technological advancement, especially those coming from the IT domain, is always a precarious one. From one perspective, history has clearly shown time and time again that utilizing new tech in a business environment can bring about huge advantages. At the same time, there are also examples where a tech that was introduced in an inadequate manner to a company produced more damage than anything else. However, for almost any business, regardless of what field does it occupy, one of its everyday activities has to be exceedingly closely related to any relevant new technologies. This activity is the marketing process of a business organization and the ways it employs new tech to stimulate growth and expansion. In the contemporary setting, one of the most important IT advancements made is the process of cloud computing.
By moving data away from local servers and hard drives and placing it on the cloud, or the interconnected, constantly online data storage, the world of business became a lot more mobile, accessible and effective. The same innovation did not pass over the domain of marketing, even though many, including experts, fail to realize how it can boost any effort by a marketing department. Basically, a marketing cloud includes an integration of data management, advertising tools, and social platforms. To explore this idea in more detail, here are the key facts about the rise of the cloud and using cloud software for internet marketing.
Often, decisions are made using available data, but also ideas and notions from individuals included in that process. “A marketing department or agency that uses the process of data-driven decision-making is something that became possible thanks to the cloud infrastructure, and this is something that is becoming more commonplace”, according to Mike Chrest, who runs a Calgary online marketing company. Here, any relevant metric is gathered from a range of sources relevant to the company and sent to the cloud. There, it can be analyzed practically in real time and provided to the decision-makers. As a tool for streamlining an active promotional campaign, this is something which the previous generation of marketers could only dream about. Now, it is easily accessible with some cloud infrastructure and connecting the advertisement platforms with it.
Finding Social Opportunities
The cloud marketing approach can be used to recognize new and exciting opportunities for promotion and data-mining in the social spheres. By automatically listening to millions of online exchanges of ideas, cloud platforms can locate potential keywords, emerging trends and other things that will be a great addition to the company’s communication efforts. This process can hardly be done by humans, but cloud-powered tools easily spot important changes in the social domain.
Easy Content Creation
Instead of relying on a centralized system for producing marketing content in any shape and form, the cloud marketing process can offer an easier solution. With cloud-based tools that cover anything from sound design to verbal improvement solutions, it can offer the support for content creators in the marketing department. These will be able to do their work from any location, collaborating with others as much or as little as they need. For creative individuals who are employed to provide content to a company, this liberty and flexibility alone will be able to motivate them to do a great job.
Thanks to all of these advantages, there is no doubt that any company that wants to prosper has to start using the advantages of cloud-based marketing platforms and solutions.